TourDMV Brand Kit | Logos, Colors & Typography

Logo

Primary · Full color on white

Dark backgrounds · Full color on a white panel

Light backgrounds · Full color on cream

Grayscale · For single-color reproduction

Size and spacing

Master artwork is 600 × 305 px. Keep its original proportions. For the full logo, aim for at least 160 px wide on screen or 42 mm in print. Leave clear space of at least 10% of the displayed width on each side.

Placement

Use a light, quiet background or a white panel. Keep the tagline legible. Avoid stretching, cropping, recoloring the full-color artwork, or placing it directly over busy photos.

Download transparent logo (PNG)

Color palette

Navy#003F72Primary

Gold#FFB81CHighlight

Teal#206B7CAccent

Brick#E31C3DAccent

Olive#2F5D3AAccent

Cream#F2E8D5Warm surface

Fog#EEF1F5Page surface

White#FFFFFFCard surface

Ink#2A2A2ABody copy

Use navy for headings and white text on navy. Pair gold buttons with navy text. Use ink for body copy and reserve brick, olive and teal for accents.

Typography

Explore DC, Maryland & Virginia

Find local places, events and practical travel guides across the DMV.

Hero heading: Source Sans 3 · 900 · 32–52 px
Section heading: Source Sans 3 · 900 · 24–32 px
Card title: Source Sans 3 · 700 · 17.5 px
Body text: Inter · 400 · 16 px · 1.55 line height
Supporting text: Inter · 400 · 15 px
Action labels: Inter · 700 · 14–16 px (recommended)

Brand voice

Write in plain, welcoming English. Name the place and region, give practical details, and distinguish free activities, paid admission and details still to be announced.

Use TourDMV in running text and retain the original tourDMV.com lettering in the logo.